I was assigned to design and develop the Membership Paid Media Test & End-of-Year Campaign for TED Conferences. This project aimed to gather user insights to guide TED’s consumer revenue strategy for 2025 and fuel future membership growth and drive immediate membership sign-ups while setting the stage for 2025 giving.
The design has to follow the brand guidelines that the client provided such as color palettes and the corporate typographic system but the client was very open when it came to ideation and design experimentation.
The final deliverables for the campaign are display ads and banners, which appeared throughout the major online platforms including Meta (Facebook and Instagram), LinkedIn, and Google.
The design was also adapted into two additional languages, Simplified Chinese and Hindi, requiring technical expertise in fonts, typefaces, and the typographical nuances of combining different languages within the same layout and composition.